Compact has historically worked alongside Italian soccer team Juventus as a consultant for developing its business in the Asian markets. In recent years, the business of global-branding has been at the forefront of this collaboration with Juventus, and Compact proudly serves as the official agency for Juventus in Japan.
Compact has historically worked alongside Italian soccer team Juventus as a consultant for developing its business in the Asian markets. In recent years, the business of global-branding has been at the forefront of this collaboration with Juventus, and Compact proudly serves as the official agency for Juventus in Japan.
Thanks to Compact’s business built upon the concept as a “trait d’union” between the markets of the Orient and Europe in the field of sponsorships, Juventus signed an important joint venture with Cygames starting the 2017-2018 season and, as a result, the logo of the global leader in video games entertainment appears on the backside of the Juventus team jersey (a first in the club’s history).
For the first time in its history, the Juventus Museum was transported in 2014 from Torino to Tokyo where the most cherished tournament cups and other Juventus memorabilia from its prestigious history were shown on display at the JLounge, a temporary café dedicated to Juventus. The concept of this temporary café made its international debut in 2014 as part of a unique cross-continental project that includes tours and friendly matches of the First Team as well as the Juventus Legends team, activities with the soccer academy, and the Juventus membership drive which includes an official website and social media platform dedicated to engaging Japanese Juventus fans.
For years, Compact has collaborated alongside Juventus for the promotion and development of the club in the Far East through new initiatives led by the club and since 2014 the Juventus Legends team has taken part in special events and exhibition matches throughout Japan.
For years, Compact has collaborated alongside Juventus for the promotion and development of the club in the Far East through new initiatives led by the club and since 2014 the Juventus Legends team has taken part in special events and exhibition matches throughout Japan.
For years, Compact has collaborated alongside Juventus for the promotion and development of the club in the Far East through new initiatives led by the club and since 2014 the Juventus Legends team has taken part in special events and exhibition matches throughout Japan.
In 2005 Compact organised a summer tour of Juventus showcasing its first team in various friendly matches from Tokyo to Hong Kong thanks to the support of leading sponsors.
For the first time in its history, the Juventus Museum was transported in 2014 from Torino to Tokyo where the most cherished tournament cups and other Juventus memorabilia from its prestigious history were shown on display at the JLounge, a temporary café dedicated to Juventus. The concept of this temporary café made its international debut in 2014 as part of a unique cross-continental project that includes tours and friendly matches of the First Team as well as the Juventus Legends team, activities with the soccer academy, and the Juventus membership drive which includes an official website and social media platform dedicated to engaging Japanese Juventus fans.
With Compact at its side, Juventus travelled to Tokyo in 1996 to participate in the 35th edition of the Intercontinental Cup which they won 1-0 against Argentina’s RIVER PLATE.
